North America

the Motown Museum was the home of Motown Records’ which was founded by Berry Gordy, in 1959 in Detroit. The small flat where he lived and worked is now called Hitsville U.S.A., and is home to an extensive array of Motown artifacts, photographs and other memorabilia.

The Packard Plant was designed by Albert Kahn. It was a automotive manufacturing center from 1903 to 1962. While the parties migrated week to week in the 90’s, the infamous Packard Plant, a long abandoned auto factory that in recent years became the primary party space monument to urban decay and the illegal underground party scene.

Trap music is a music genre that originated in the early 1990s in the Southern United States. It is typified by its aggressive lyrical content and hip hop instrumental sound.

The Cheetah Club is widely credited as the birthplace of Salsa music and it was the epicenter for this art form’s rise to popularity and the use of the term “Salsa”.

Explore the building featuring labels, record stores and a museum where historic techno relics are showcased and the HQ of the collective Underground Resistance.

The Music Institute was Detroit’s answer to such legendary house and garage clubs as New York’s Paradise Garage and Chicago’s Powerplant.

Archer Record Pressing, is one of 12 record pressing plants left in the US. It is the plant where most of the classic Detroit Techno vinyl records were pressed.

Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing. Other elements include beatboxing. Since its emergence from the South Bronx, hip hop culture has spread around the world. Hip hop music first emerged with disc jockeys creating rhythmic beats by looping breaks (small portions of songs emphasizing a percussive pattern) on two turntables, more commonly referred to as sampling. This was later accompanied by “rap”, a rhythmic style of chanting or poetry presented in 16 bar measures or time frames, and beatboxing, a vocal technique mainly used to imitate percussive elements of the music and various technical effects of hip-hop DJ’s. An original form of dancing and particular styles of dress arose among fans of this new music. These elements experienced considerable refinement and development over the course of the history of the culture. Hip hop originated, by most accounts, in the late 60s with Clive Campbell, also known as DJ Kool Herc. In fact, Herc is the person that brought the first hip-hop music to the Bronx […]

Founded in 1987 by Kevin Saunderson, KMS Records is one of the most important Techno labels created in Detroit before 1990.

Metroplex, the brainchild of the Godfather of Techno, Juan Atkins was founded in 1985 and Transmat, founded by Derrick May in 1986, on an intersection they called Techno Boulevard.

The Graystone became Detroit’s “cradle of jazz,” and many greats including Glenn Miller, Duke Ellington, Billie Holiday, Ella Fitzgerald, Count Basie and Guy Lombardo took the stage here and became nationally renowned while playing at the Graystone

Bookies was ground zero for the Detroit New Wave scene and home for Detroit’s punk rock scene